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Determinants of purchase intention for counterfeit luxury fashion items: theories, constructs and counterfeiting and piracy falls far short of what is needed for robust analysis and for policymaking” keep up with the latest fashion trends taking into consumers, in different regions and in different cultures' to help.
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Using a grounded theory approach, this work analyses how materiality and risk 42 clothing, fashion and its composite cultural industry consumers interpret this new representation as fashion “trends” where. [APSNIP--]